Why more of us are going ‘lite’ with our cosmetic treatments


Statistics released at the start of this year showed that the numbers of us seeking invasive plastic surgery has dropped.

However, that’s not to say that the trend for cosmetic enhancements is tailing off.

Rather, we all see to be thinking less is more when it comes to aesthetic procedures.

In the US, the top five minimally invasive procedures are:

Additionally, newer, non-invasive fat reduction and skin tightening procedures are also gaining popularity.

These include procedures that target fat pockets (such as around our tummy, those dreaded love handles and muffin tops – and ‘freeze’ fat without surgery or treatments to tighten our saggy ‘bits’.

For the team at Persona Cosmetic Medicine, Kent's leading medical aesthetic and laser clinics, the biggest boom in popularity has been with its HydraFacial procedure, which is ‘growing rapidly’.

The HydraFacial is different from any other facial insomuch as it is designed to work in the skin, rather than just on the skin.

It even targets specific skin conditions, providing instantly visible results while, over time, gradually improving the health and quality.

Another area that is increasingly popular is the placement of dermal fillers, predominantly for lip enhancement.

They can improve lip shape and definition, add natural fullness, enhance facial and lips symmetry, and even lift and plump facial contours.

The treatment is safe, painless and results are instant.

But the ‘bread and butter’ treatment for Persona is Botox by far – and not surprising as an increasing number of us are seeking face-smoothing Botox injections as a ‘no guilt’ quick fix in our bid to turn back the clock on natural ageing.

It also can remedy other problems such as bruxism ­– or teeth grinding as it is commonly known – as Loose Women host Nadia Sawalha revealed this week, who has lost a tooth thanks to her condition. 

In 2015, more than 4.5 million injections were performed worldwide – making this injectable the top most chosen non-surgical procedure.

And it’s not just women seeking to rejuvenate their appearance.

Women make up the majority with 4,003,837, or 86.5% of those electing to have the injections, and men claim 623,914, or 13.5%.

Not only do these procedures require little to no downtime but the results are immediate, too.

‘Women and men see Botox as the first step in preserving a youthful look.’

Dr Lisa Delamaine says: ‘The general growth in less invasive procedures, in my opinion, due to a combination of cost factors, less downtime and the fact that clients tend to be seeking less obvious looking procedures and are now opting for more subtle enhancements and treatments with softer results.’

Dr Lisa Delamaine
'Clients tend to be seeking less obvious looking procedures and are now opting for more subtle enhancements and treatments with softer results'

In fact, Persona has also seen a slight increase in male clientele in general who, as well as Botox, are seeking to have fillers, laser hair removal and, as Dr Lisa adds ‘we are also starting to see a slight increase in skincare orientated procedures such as peels and HydraFacial’. 

In fact, 44% of blokes of men reveal they would have a treatment done to feel better about themselves, with 31% seeking a ‘fix’ to please a partner.

Competition in the job market and an attempt to disguise the effects of tiredness and stress have also been cited as a reason for men choosing to undergo non-invasive cosmetic procedures – particularly popular in the 24-34 age group.

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