Women ‘finally feel comfortable in their own skin’ in their early 40s.
That’s according to a new poll that reveals only on reaching middle age do women successfully shake off the insecurities of their 20s.
Swopping the emotions of ‘shy’, ‘insecure’, ‘inexperienced’ and ‘naive’, by the time they reach 40s-50s, women are more likely to embrace the more positive feelings of being ‘happy’, ‘confident’ and ‘secure’.
The stats emerged in a study commissioned by P&G to launch Victoria.co.uk, a new online community and magazine aimed at women aged 50-plus.
The poll, of 1,000 women aged 50 and over, found the average female reaches a point where she feels comfortable with her life and appearance just after her 42nd birthday.
As women get older and approach the ‘prime of their life’, 63% say they feel more fulfilled than when they were younger and 67% reckon they are now more self-assured.
A staggering 85% feel more comfortable now they know what suits them, while 57% of women have more of a lust for life.
Three quarters also admitted they care less what others think of them than they did when they were younger.
Interestingly, the latest statistics from the British Association of Aesthetic and Plastic Surgeons (BAAPS) suggests that women looking to have cosmetic treatments in their 40s are now more likely to opt for subtle anti-ageing procedures than the more conspicuous or obvious procedures.
From 2014 until 2015, there was a 12.6% rise in invasive cosmetic procedures for both sexes, with a 20% leap in the number of liposuction procedures, and boob jobs, eyelid surgery and face and neck lifts topping the ‘most wanted’ list.
Earlier this month, a global survey suggested that female beauty is no longer driven solely by a desire to look younger; women want to control how they look as a way to change how they feel.
Aesthetic practitioner and comparethetreatment.com Dr Rita Rakus said: ‘Due to the wear and tear of life — as well as the natural ageing process — the age we look does not always reflect the age we feel. Women want to look good for themselves, not for other people — to boost their confidence to overcome new challenges.’
She added: ‘If treating a few lines on the face makes you feel better about yourself and gives you the confidence to accomplish new things, then why not go for it?
A spokesman for Victoria.co.uk said: ‘Many say life begins at 40 and it seems that really is the case for many women.
‘Your younger years may be more fun and energetic, but they are also full of insecurity and worry as you try to navigate early careers and relationships as well as learn what you enjoy and what suits you.
‘But as you reach your 40s, you settle down into your own skin and begin to feel completely comfortable in what you do, what you look like and what others think of you.’