Anti-ageing gin promises to fight off wrinkles as you drink
Aptly named Anti-AGin, a gin has been created that is purported to have anti-ageing properties. The gin is distilled with ingestible collagen and age-defying botanicals. Heralded by its creators as the "alcoholic equivalent of a facial", this is the first ever gin created with skin boosting ingredients.
Anti-aGin also contains a mix of antioxidant and skin-healing botanicals including green tea, witch hazel, nettle and gotu-kola - which the bottle claims can help reduce cellulite and sun damage.
Consuming collagen is nothing new, however. In Japan, a burgeoning number of 'beauty restaurants' have long been serving food containing chunks of collagen, and supermarkets have been responding to growing demand for collagen-rich foods such as sweets and noodles.
The gin - commissioned be Warner Leisure Hotels - was created by food and drink alchemists Bompas and Parr. Collagen and other nutritional supplements are one of the fastest growing beauty trends - the market for these 'nutricosmetics' is estimated to be worth £4.8bn by 2020.