Nearly 60% of all consumers now considering cosmetic procedures

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The percentage of consumers considering a cosmetic medical procedure has almost doubled in the US since 2013.

Nearly 60% of consumers now say they are considering a cosmetic treatment, up from 30% in 2013, according to the American Society for Dermatologic Surgery (ASDS) Consumer Survey on Cosmetic Dermatologic Procedures.

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Naomi Lawrence, ASDS President, said: ‘Cosmetic medical treatments continue to grow in popularity. One of the key reasons why is because patients trust their dermatologists and the advanced techniques and cutting-edge technologies that will improve their appearance.’

Physician expertise was rated highly among 11 factors influencing the selection of a practitioner with wanting ‘to feel more confident’ the top reason for considering a cosmetic procedure.

Other reasons were wanting ‘to feel more attractive’ and ‘to look as young as I feel or better for my age’.

The procedures consumers are considering most can help deliver such results. The top four treatments and the percentage of consumers considering them include:

  • Ultrasound, laser, light and radiofrequency treatments for smoothing wrinkles or tightening skin, 60%
  • Laser and light treatments for facial redness or to improve skin tone or scars, 51%
  • Body sculpting, 50%
  • Laser hair removal, 48%


The survey also asked consumers what bothers them about their appearance.

Ranking first for the fourth year in a row is excess weight on any part of the body at 83%.

Some 70% of people are bothered by lines and wrinkles around the eyes, excess fat under the chin/neck and skin and skin texture and/or discoloration.

Patients who had treatments were asked to rate their satisfaction. Six treatment categories achieved satisfaction ratings of 95% or better:

  • Injectable wrinkle-relaxers
  • Laser and light treatments for redness, tone and scars
  • Treatments to tighten skin or smooth wrinkles using ultrasound, laser, light and radiofrequency
  • Vein treatments
  • Microdermabrasion
  • Laser tattoo removal.


  • Click on any of the above to read about the treatments.

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