Nearly 40%* of us worry about our mouths at least once a day.


We use our mouths a seemingly infinite number of times a day; talking, eating, smiling, kissing, yawning -the list appears endless. If we follow advice from the British Dental Health Foundation(1), we spend at least 24 hours a year, a whole day, looking at our mouths in the mirror as we clean our teeth; considerably more if we include applying lipstick (women), or shaving (men)!   With these statistics in mind it should come as no surprise, that results of a recent survey commissioned by Align Technology*, reveals that nearly 40% of us worry about the appearance of our mouth at least once a day, rising to over 50% in the 18-29 age range.

Worries relating to our mouths centre more on teeth, than the peripheries (lips, cheeks, chins). More than half of us worry about the colour of our teeth, while nearly one in four (24%) dislike their “overcrowded, gappy or goofy appearance”.

40% of respondents stated that straightening one’s teeth is the most attractive improvement that can made to the look of the mouth and the majority of those surveyed indicated having their teeth straightened was the greatest improvement they had made to their own mouths. However, a significant number of people are yet to take the step, even though they would like to; nearly a third (31%) of respondents would like to change the alignment of their teeth.

Straightening one’s teeth has never been simpler or more discreet.  Yet, many people believe it is too late to straighten their teeth when they reach adulthood; they believe the time to wear fixed, visible braces are the teenage years and that orthodontics may limit what you can eat, affect your speech, what instrument you play, hinder your ability to effectively clean your teeth and impinge on your life in so many other ways.


By contrast the discreet nature of more contemporary method, such as the virtually invisible Invisalign system means it has become one of the most popular and requested orthodontic treatments available for adults. The Invisalign system works by repositioning teeth discretely, little by little, using a series of custom made clear ‘aligners’ which are changed in two weekly increments.   The aligners can be removed during treatment for short periods of time to allow you to eat whatever you want, play a wind instrument and maintain your normal good oral hygiene routine and ensuring that a lifestyle can be maintained without anyone knowing that you are undergoing treatment.

*The survey was conducted for Align Technology by Gorkana. 300 people were surveyed in January 2015. They were selected at random from a variety of socio-economic groups, ages and areas. 50% were male and 50% female. Respondents were asked a series of questions about concerns related to the appearance of the mouth.

For more information on how Invisalign could help alleviate the worries expressed in the survey about the appearance of the teeth, without impacting on your life, please follow this link>
About Align Technology, Inc.
Align Technology designs, manufactures and markets Invisalign, a proprietary method for treating malocclusion, or the misalignment of teeth. Invisalign corrects malocclusion using a series of clear, nearly invisible, removable appliances that gently move teeth towards a desired final position. Invisalign is appropriate for treating adults and teens. Align Technology was founded in March 1997 Invisalign has been on the market in Europe since 2001. The Invisalign product family includes Invisalign, Invisalign Teen, Invisalign Lite, and Vivera Retainers. To learn more about Invisalign or to find an Invisalign trained orthodontist in your area, please visit
Cadent Holdings, Inc. is a subsidiary of Align Technology and is a leading provider of 3D digital scanning solutions for orthodontics and dentistry. The Cadent family of products includes the iTero scanning systems, OrthoCAD iCast and OrthoCAD iRecord. For additional information, please visit
Forward-Looking Statement
 Forward-looking statements contained in this news release relating to expectations about future events or results are based upon information available to Align as of the date hereof. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. As a result, actual results may differ materially and adversely from those expressed in any forward-looking statement. Factors that might cause such a difference are detailed from time to time in Align's periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its Annual Report on Form 10-K for the fiscal year ended December 31, 2013, which was filed with the Securities and Exchange Commission on February 28, 2014. Align undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
  Dentists advise cleaning teeth at least twice a day for two minutes, British Dental Health Foundation

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