Free Boob Jobs?  Should plastic surgery EVER be a prize?


Recent Valentine’s advertising for free Cosmetic procedures is causing a stir for all the wrong reasons.

A Harley Street Clinic has come under fire from a journalist for offering ‘subtle lip definition to charm your suitor’ suggested to be offering the impression that these women need cosmetic attention to make them worthy.  Another clinic offered a Valentines special to win breast implants (below).


These type of adverts go against the year old Sir Bruce Keogh report (pictured above), which stated that “time-limited deals, package deals and offering cosmetic procedures as competition prizes” are “socially irresponsible and should be prohibited” and that cosmetic procedures be they invasive or non-invasive should not be trivialised in this way.

The argument against these type of advertisements is that the more that we ‘normalise’ these treatments, the more risk a patient might be if they opt for surgery that they have not properly considered.

Our aim at is to provide patients with easy to understand treatment information and to give them access to the best possible advice from our panel of medical experts.  We understand that any cosmetic treatment is a huge decision and not to be taken lightly.

Former BAAPS President Rajiv Grover, said: “Marketing such as this led to thousands of women choosing to undergo breast augmentation without fully understanding the risks. If despite Government directives, providers can continue to advertise time-sensitive deals and prizes for what should be deemed as medical treatments, what message does that send about our sector?”

He said that the only consequences companies face come from the Advertising Standards Authority which could force them to remove their ads, but that’s something the culprits view as little more than “a slap on the wrist.”

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