Did you see the results of Ipsos Mori’s annual ‘Veracity Index’ in the news recently (investigating the general public’s perceived trust of the truthfulness and honesty of various professions) which were released at the beginning of December. The report was an interesting read – the results are here: https://www.ipsos-mori.com/researchpublications/publications/1896/Enough-of-Experts-Ipsos-MORI-Veracity-Index-2016.aspx.
The survey quizzed over 1000 members of the public (aged 15+) across the UK in face-to-face interviews, so it appears to be quite a good sample!
As expected, languishing at the bottom of the ‘trustworthiness’ pile were politicians, with only 15% of respondents considering them to be worthy of trust. Journalists, too, scored poorly, trusted by only 24% of those asked. Members of the Police Force scored more highly, being trusted by 71% of the participants, but top of the ‘trust’ leader board were Nurses, with a huge 93% of the participants asked having faith in their abilities and truthfulness.
Admittedly I was pleasantly surprised by the results, though I have never doubted the skills and integrity of my fellow Nurses!
Unfortunately, with the emergence of internet ‘trolls’ and the increase in ‘forum’ type websites, alongside every worthy story of medical excellence is a host of anonymous, bitter and often unfounded posts about the state of the Medical Profession.
However, in my experience, Nurses are some of the most intelligent, hard-working and kind-hearted individuals that I have ever had the pleasure to meet and work alongside. The training for Nurses is extensive and of an extremely high standard, and the work they must carry out incorporates some of the best and worst experiences that a person can go through, often daily. I can confirm that this is indeed the case, having worked as a Registered General Nurse in the NHS before moving into Aesthetic Medicine in 1999.
In Aesthetic medicine, the qualifications, levels of experience and practical skills of the vast majority of my colleagues are also extremely high. Unfortunately, there are a few unscrupulous ‘practitioners’ who bring disrepute to our industry, primarily down to the fact that it is not so closely regulated or governed as the NHS, despite attempts by organisations such as BACN and Save Face (www.saveface.co.uk) to try and ensure that only qualified and professional Medical Aesthetic Nurses are recommended to members of the public considering aesthetic treatments.
Thankfully, awareness is rising, and more and more people are seeking medically-trained and appropriately qualified Nurse Prescribers for their aesthetic treatments, saving their visits to beauty therapists for the traditional, low risk and non-invasive beautifying treatments of waxing, massage, facials etc.
As Save Face – a PSA (government) accredited and voluntary register of Health professionals working in medical aesthetics – and its counterparts grow and become more well-known, I trust that the Ipsos Mori ‘Veracity’ Index will continue to show increased public trust for our Nurses. We work hard to take care of you – whether you are in an NHS hospital or undertaking a cosmetic treatment with an Aesthetic Nurse Prescriber.
We want you to continue to have faith in us.