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Brid qualified qualifying with honours from Trinity College Dublin in 1992 and has more than twenty years experience working as a general dental practitioner. Throughout the years of practicing dentistry a specific area of interest and expertise developed involving assisting nervous, anxious and phobic patients. This has always been underpinned by a genuine interest in people and a desire to assist them to overcome limitations and reach their full potential.

Brid began pursuing this interest in London and studied non dental approaches to these problems including hypnotherapy, Neuro Linguistic Programming (NLP), laser technology and conscious sedation. Having fully qualified in these areas Brid has created a programme for phobia clearance outside of a dental setting and has helped many people overcome their phobias so they can attend the dentist in the normal fashion and have the procedures they need or indeed dream of. A compassionate approach and years of experience in this field ensure an understanding attitude for those patients who are blocked by their own fear. Brid is acutely aware how limiting a profound fear of the dentist can be and how it has the potential to ripple out into all of life affecting confidence, self esteem and enjoyment on a daily basis. Brid lectures regularly throughout the UK in these topics to postgraduate groups and often writes articles in various dental and non dental magazines on this topic.

In addition Brid work on a consultancy basis providing training to health care professionals in advanced communication and more specifically NLP. Brid also holds a number of advisory positions with the Northern Ireland Medical and Dental Training Agency and the Health and Social Care Board in Northern Ireland.


BA. Trinity College Dublin 1990

B.Dental science  Hons  Trinity College Dublin 1992

Post graduate vocational training certification 1994

British society of Medical and dental hypnosis Basic course 2002

Diploma Cognitive Hypnotherapy 2003

Life coach practitioner 2003

Neuro Linguistic Practitioner Certification 2003

Hypnotherapy Practitioner Diploma 2004

Business coaching practitioner 2004

NLP Master Practitioner certification Nov 2004

NLP Trainers training 2005

Dental Laser applications May 2009

Diploma Conscious sedation. Newcastle Nov 2011


General Dental council

Dental council of Ireland

Council member Royal Society of Medicine. (Hypnosis and psychosomatic medicine)

British Dental Association

British Society of Clinical and Academic Hypnosis

American Board of NLP

Society for the advancement of Anaesthesia in dentistry

Dental Protection Limited